In the ConvertKit vs ActiveCampaign debate, it’s essential to discern which one outperforms. Each promises to enhance your marketing strategy, but identifying the true winner involves delving deep into features, pricing, and usability. Continue reading to uncover the optimal choice that aligns flawlessly with your business aspirations and boosts your conversions.
Email marketing generates huge leads. In 2023, there will be 4.2 billion email users. And guess what? Business emails had an open rate of 21.3%.
So, why is our blog a must-read? Simply put, we can help you choose the best email service provider. Making the right choice is essential for digital marketers, new start-ups, and big companies launching new products.
What’s in the blog? We’ll look at features, how easy they are to use, and what they cost. Our aim is to help you make a smart decision.
So, stay tuned. We’ll cover all the important stuff and help you pick the best service for 2023.
Why even compare ConvertKit and ActiveCampaign?
- First up, why compare ConvertKit and ActiveCampaign? They’re both big names, especially if you’re a young influencer or creator.
- If you’re a newbie, ConvertKit is super easy to use. It’s designed with beginners in mind, offering features that help you start without a sweat.
- Got big dreams? ActiveCampaign is your go-to. It’s built for growth and scalability, meaning it can handle your expanding email list with ease.
- Last but not least, don’t forget about the community and support. Both platforms have solid communities and excellent customer service, so you’re never alone.
To wrap it up, ConvertKit and ActiveCampaign offer a wide range of email marketing services that cater to all needs. Whether you’re just getting started or aiming for the sky, there’s a platform for you.
Major Difference Between ActiveCampaign vs ConvertKit
All right, let’s make this comparison super clear. Both ActiveCampaign and ConvertKit cover your basic needs. The cost isn’t about how many emails you send; it’s about how many people are on your list. But they’re different in some important ways.
Let’s break it down:
- First, ActiveCampaign is strong on CRM features. ConvertKit, on the other hand, sticks to just doing email automation really well.
- If you’re counting your pennies, ActiveCampaign is often cheaper per subscriber. Plus, it offers more options to save money as your list grows.
- Want to test different email versions? ActiveCampaign lets you do that with built-in A/B testing. ConvertKit doesn’t offer this feature.
- Also, if you’re a blogger, ConvertKit was built with you in mind. ActiveCampaign is made for all-around marketers.
In my view, ActiveCampaign wins on features, especially in marketing automation, landing pages, and reporting. So, if you’re starting a large-scale business, consider ActiveCampaign.
Interested in more? Keep reading to find out which one is the best fit for what you need in your business.
QUICK COMPARISION: Choose ConvertKit vs ActiveCampaign in 30 Seconds
| ConvertKit | ActiveCampaign | |
|---|---|---|
| Monthly Emails | Unlimited | Unlimited |
| App. Integrations | 90+ | 870+ |
| Automations | Yes | Yes |
| WordPress Integration | Yes | Yes |
| Lead Scoring | Yes | Yes |
| SMS subscription | No | Yes |
| CRM | No | Yes |
| SMS subscription | No | Yes |
| Landing Pages | Yes | Yes |
| Reporting | Yes | Yes |
| API | Yes | Yes |
| List | No | Yes |
| Web Forms | Yes | Yes |
| Tags | Yes | Yes |
| SMS subscription | No | Yes |
| Subscription Refund Policy | 30 days | No |
| Sign Up | Sign Up |
Convertkit vs ActiveCampaign Comparison: 10 levels
1: ConvertKit vs ActiveCampaign Comparison: Pricing
ConvertKit Pricing:
ConvertKit keeps pricing straightforward with a tiered system. The catch is that you’re not getting extra features as you pay more; you’re paying for the ability to reach more subscribers.
The pricing tiers are
- $29 for up to 1,000 subscribers,
- $49 for up to 3,000, and
- $79 for up to 5,000.
- For lists larger than 5,000, you’ll need a custom quote.
This approach brings a sense of transparency and honesty. ConvertKit seems to say, “This is what we offer, and we do it well. Take it or leave it.”
A free trial is included in each tier. Just make sure you have time to assess its value before diving in.
Lastly, hitting 5,000 subscribers isn’t a far-fetched goal for a growing business or blogger. Keep this in mind when considering long-term costs.
ActiveCampaign’s pricing:
ActiveCampaign’s pricing is flexible and tier-based, catering to a variety of needs. For just $9 a month, you get core email marketing tools and can reach up to 500 contacts.
As you climb the tiers,
- Plus, at $49,
- Professional at $99, and
- Enterprise: at $149, the features expand.
These prices stick as long as you maintain 500 subscribers.
Choosing to pay annually lands you a 15% discount, a good deal for budget-conscious users.
The pricing is pretty relative, scaling with both features and the number of subscribers you have. For example, costs per subscriber actually drop as your list grows.
To get into higher pricing, you’d need 2,500 and 5,000 subscribers for the second and third tiers, respectively.
All in all, it’s a fair system that adjusts well to your business’s scale.
2: ConvertKit vs ActiveCampaign Comparison: Free Trial
ConvertKit’s free trial:
Free Plan Overview: ConvertKit’s free plan is ideal for newbies in marketing. It lets you manage up to 1,000 subscribers and offers email broadcasts, unlimited landing pages, and forms. If you’re in the US or other supported countries, you can also sell digital items and subscriptions.
Paid Plans: For access to advanced tools, you’ll need to upgrade to one of ConvertKit’s two paid plans.
Takeaway: This free plan is a great starter kit, but as you grow, consider moving to a paid plan for more features.
ActiveCampaign’s free trial:
Free Plan Overview: ActiveCampaign offers a 14-day trial, allowing you to explore most of its premium features. However, the trial has a cap of 100 emails and 100 contacts.
Takeaway: It’s a good way to test the platform, but be mindful of the email and contact limits during the trial.
3: Convertkit vs ActiveCampaign Comparison: Features
ConvertKit’s key features include:
- Landing page builder
- Email builder
- Send personalized content
- Customizable templates
- Sell digital products
- Automated sales funnel sequences
- Segmentation of audience using tags
- Integration with more than 70 different plugins
ActiveCampaign’s key features include:
- Marketing automation
- CRM
- Subscriber tracking: on-site or in-app usage and location
- Drag-and-drop email template builder
- Customizable email content
- Campaign analytics
- Multi-channel marketing
- Plenty of email templates
- Customer service automation
- Lead scoring
4: Convertkit vs ActiveCampaign Comparison: Email Marketing
5: Convertkit vs ActiveCampaign Comparison: Marketing Automation
6: Convertkit vs ActiveCampaign Comparison: Customer Service
7: Convertkit vs ActiveCampaign Comparison: Usability
8: Convertkit vs ActiveCampaign Comparison: Pros and Cons
Convertkit PROS:
- Free plan available
- Perfect for bloggers
- Beautiful templates
- User tagging
- Great deliverability rates
CONS:
- It can get expensive when you have a lot of subscribers
- No A/B testing for headlines in funnel series
ActiveCampaign
PROS:
- In-built CRM
- Highly targeted marketing
- Easy to use
- Affordable
- Machine Learning
- A/B testing
CONS:
- No free plan
- The reporting features can be tricky to navigate
9: Convertkit vs ConvertKit Comparison: WordPress Integration
10: Covertkit vs ConvertKit Comparison: Signup forms and landing pages
Tips to Choosing the Best Email Marketing Service for Small Businesses
When you’re a small business, every choice matters. Picking the right email marketing service is crucial. First off, know what you need. Are you sending simple newsletters? Or do you want advanced automation?
Check out user reviews. Take advantage of free plans or trials. These steps help you get the feel of a platform. Next, think about growth. You’ll want a service that scales with you. Swapping platforms later can be a hassle.
Customer support is another biggie. You might not be an expert yet. Good support can be a lifesaver.
Ready to pick between ConvertKit and ActiveCampaign? Both have cool features. Your unique needs will guide you. The best email marketing services make life easier. Plus, they turn clicks into customers.
Conclusion: ConvertKit vs. ActiveCampaign: Which Email Service Provider Is the best?
In simple words, the best way to send emails for your small business depends on what you need. It’s a good idea to look at different options, try some out, and then pick the one that works best for you.
To sum up our in-house test results:
- ConvertKit is great if you’re just starting a new business. It’s easy to use and has lots of basic features.
- ActiveCampaign is better for people who want advanced features and extensive automation of workflows.
Have you tried either of these? How did it go? If you haven’t, now could be a good time to give them a try.
